HOW THIS SITE HANDLES YOUR DATA

Basic website traffic statistics (page views, visit duration, approximate country, device type and traffic source) are measured by the hosting platform’s built-in, privacy-oriented analytics. These statistics are aggregate and are not used to identify individual visitors. No advertising trackers, cross-site tracking or behavioral advertising are used.

When you use the Leadership Dojo, the site records deliberate actions as anonymous daily counters — for example that a coaching session was started, which coaching mode was chosen, that the leadership style assessment was completed, and which leadership styles were selected or resulted from completed assessments. These counters contain no names, no email addresses, no IP addresses, no device fingerprints and no cross-session identifiers.

The content of your coaching conversation and your individual assessment answers are never stored in the analytics system. Aggregated style statistics may be used to develop articles, podcast conversations and keynote content; they are descriptive observations about self-selected visitors to this website, not scientific research, and the assessment is not a validated psychological instrument.

Legal basis: legitimate interest in understanding and improving the service (Art. 6(1)(f) GDPR).

Leadership Dojo conversations are stored temporarily so your session can continue where you left off, and are deleted automatically after a retention period. You can delete your conversation at any time with “End and delete”. Conversations are not used for marketing and are not attached to your identity. Please do not enter names or confidential company information.

You can turn a coaching conversation into a downloadable development plan. The plan is generated from your conversation, shown to you for review and editing, and downloaded directly to your device. No name, account or email address is required, and plan contents are not copied into the analytics system.

If you choose to leave your contact details after downloading a plan, your name, email address and optional message are stored so that Aslak can respond to your inquiry. This happens only with your explicit consent (“I would like Aslak de Silva to contact me about this inquiry”). The data is used solely to respond to that inquiry — never for newsletters or marketing — and is kept separate from the anonymous usage statistics.

Legal basis: your consent (Art. 6(1)(a) GDPR). Inquiry records are deleted when they are no longer needed to handle the inquiry, and you may ask for deletion at any time.

The site is hosted on the Lovable platform, and the AI coaching features process conversation text through Lovable’s AI infrastructure to generate responses. These processors handle data on the controller’s behalf. No personal data is sold or shared with third parties for their own marketing.

You have the right to access, rectify, erase or restrict the processing of your personal data, to object to processing, to data portability, and to withdraw consent at any time. You also have the right to lodge a complaint with the Finnish Data Protection Ombudsman (tietosuoja.fi). To exercise any of these rights, contact Aslak via LinkedIn.